Our Challenge
The League newspaper is a new football publication that had never advertised on TV before. They contacted us to make a 20 second launch commercial to air around The Football League Review on Sky Sports, which needed to be on air in time for the beginning of the 2005 / 2006 football season. Initial take up of the newspaper was vital if it was to achieve its target forecasts.

Our Solution
The budget was limited and the commercial required a rapid turn around. We had to come up with a cost effective but creative solution. The commercial needed to communicate not only the launch of the newspaper but also the quality and exclusivity of its content. We came up with a simple idea so we could concentrate on communicating core information about the project. We produced a film which looked more expensive than it was by limiting factors which would stretch the budget.

Result
The League paper went on air with a commercial which the client felt reflected the quality of the product, and indeed, all forecast targets were hit by the newspaper during this launch period.