Our Challenge
The History Channel approached us to create a series of sponsorship credits for Ordnance Survey, who are to sponsor a series of programming entitled ‘Britain’s Finest’. The brief called for an imaginative and fun concept which would add value to the Ordnance Survey brand and compliment the series of programming.

Our Solution
Even though the budget was limited, we conceived ideas which encompassed two of Ordnance Survey’s key products: the Landranger and Explorer map publications. We were able to execute a simple live action shoot and integrate these shots with overlaid branded graphics.

Result
A well executed, low cost campaign which both the History Channel and the client were delighted with – sponsorship idents which not only communicate the brand value of Ordnance Survey, but compliment the programming for which they are designed, and sit comfortably within the overall brand of the channel.