Our Challenge
The Sci Fi Channel created a heavy-weight outdoor campaign celebrating the love of the Sci Fi genre in order to promote their Movies at Ten slot. Jam were commissioned to bring this poster campaign to life to air as stings for their new campaign “Never disturb anyone watching the movie at 10”.

Our Solution
The poster campaign had a rich contemporary feel to it. We wanted to communicate the humour of the posters, whilst respecting the original vision of the campaign in order to provide excellent synergy between the on and off air campaigns.

The quirky idents use enactments of well known sci-fi scenes like The Vader Mind Choke, The Mesmerising Ming Ring and The Vulcan Nerve Grip to make humorous spots showing why exactly you should never interrupt someone watching a Sci Fi movie at 10.

Result
Glynn Ryland, Creative Director of the channel commented: “Jam's neat on-air executions perfectly complement the heavy-weight outdoor campaign that is running in tandem. They have imaginatively brought the still images to life across a series of promos, idents and stings”.